Home > Coaching for Extraordinary Living, Personal Development, WellBeing > Life, Career Coaches Provide Valuable Service

Life, Career Coaches Provide Valuable Service

by Danielle Braff, Chicago Tribune

Life and career coaching is a $1 billion-a-year industry, according to the Harvard Business Review.

Here’s what you should know about the business of helping people make the most of their careers and their lives.


While the International Coach Federation offers an independent coaching certificate, and there are various schools that offer credentials, anyone can call him — or herself — a coach.


A 2009 study by the Chartered Institute of Personnel Development found that 90 percent of organizations use coaching in some form.

That’s because it could be a good financial investment, said Kathy Hankard, a Wisconsin-based certified financial planner.


The cost of a life coach varies greatly by location and by the coaching structure, said Julie Melillo, a life coach in New York. She said that most coaches offer sessions that range in price from $100 to $300 per hour, but new coaches who are trying to build their portfolio or gain experience may charge less. Some coaches have packages for which you pay one price for a number of sessions, with specific activities per session, or there are others who have you pay per hour and individualize everything, she said.


“A good coach is always worth the investment, because they can help you move past roadblocks to faster success, which will pay off,” Melillo said. “Otherwise it’s easy to let months and years pass by idling away and lacking clarity on what you should do next.”

Gerry Fisher, a Baltimore-based life and career coach, agreed. He said that those looking for career counseling need to find a life coach who specializes in that field.


Some people, however, may have deeper issues, “Coaching does not address profound grief from the loss of a loved one, nor overindulgence in any form, nor does it pretend to meet the needs of trauma brought on by a critical life changing event.  I regularly counsel clients facing these and other significant challenges to seek appropriate professional help”, said Robert Miller, a life coach from Alpharetta, Georgia.

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